There’s a reason why Scandinavian fashion brands have been getting a lot of love from fashion girls over the past few years. With standout brands like Ganni, Stine Goya, and Rotate Birger Christensen, it’s hard not to be swept away by the chic wardrobes seen on all of our favourite style influencers. While brands like Cecilie Bahnsen and Saks Potts have been runway successes — thanks in part to Cecilie’s ultra-romantic puff-sleeve dresses and Saks Potts’ fuzzy-trimmed coats — there are also plenty of new designers making their way into our world, and we’re here for it.
If you’re wondering what some of the best up-and-coming Scandinavian brands are for the new year, we’ve got you covered. Ahead, we’ve rounded up some of our favourite new brands that are injecting personality into our wardrobes. From House of Dagmar to Studio Onyva, keep reading to learn more about these six designers you’re going to see everywhere in 2021. We’ve even shopped out some of our favourite pieces for you as well!
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