Photo: Courtesy of Chanel
Who among us hasn’t dreamed of doing a sexy choreographed dance to a cover of Lorde’s 2013 single “Team” while wearing sequins on the moist moon? Thanks to Chanel’s new short film for Chanel No. 5, that very specific situation no longer has to live solely in your supplement-induced dreams.
The glittery campaign stars Marion Cotillard, the brand’s new fittingly French face, who does a lot of impressive things in the one-minute clip directed by Chernobyl’s Johan Renck. She’s wearing a black cape, a red lip, and a sleek chignon; she’s changing into a gold lace dress handpicked by Virginie Viard; she’s transporting herself to the moon, meeting up with étoile Jérémie Bélingard, and performing what the brand describes as “an intoxicating and mischievous dance of seduction,” choreographed by Ryan Heffington. This is all set to a toned-down rendition of the Lorde ditty Cotillard herself is singing.
What does it all mean?! First and foremost, the dreamy campaign pays special tribute to the history of No. 5. The famous fragrance is turning 100 next year, and the campaign is a reminder that the eau de parfum is “made for a woman who strives to accomplish her dreams,” whether those dreams include simply making it to 2021, or something more whimsical, like necking on the moon as Earth fades further and further away in the background.
It’s an even more timely reminder that on the night of a full moon, “anything can happen,” as Chanel puts it. A “gnarly” one is set for Saturday, so watch the film below for some activity inspiration.
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